… for buying IBM.
Or at least that’s how the saying goes.
Today, IBM announced a radical new sales initiative to actually give customers what they want! More specifically, “the company believes customers want to buy software that is already tailored to their industry, making it cheaper and easier to use.” That means there will be IBM products specifically designed and marketed for various types of businesses. After all, the needs of a Real Estate Management office are very different from the needs of a hospital. As the nice people at Ziff-Davis put it, “For example, many companies in the healthcare industry need to change their computing systems to adhere to privacy regulations, and financial firms need to address new guidelines to process securities transactions.”
There are to be 12 such industry specific divisions and “60 software products tailored to each industrial sector.” These would appear to include their Telecommunications Division and Life Sciences Division. Of course a lot of money is involved, and a lot of people will have their job descsriptions changed. At least they still have jobs.
If there was ever an era of one size fits all computing, it is long since over. There are precious few computer programs that “everybody” needs, like word processors and email clients. Frankly, it’s about time companies like IBM (and Microsoft for that matter) realized that not everybody needs the same things in business software.
What took them so long?