It probably will show my age to say that I first encountered a school vending machine in High School. The things have become ubiquitous… or have they? After years of “exclusive placement” deals, schools are being forced to either remove vending machines, or at very least offer whatever is considered “healthy” this week in the machines. These days, that means things like fruit juice, skim milk, and unsalted pretzels. To say sports drinks somehow fall in the “healthier” category is disingenuous, considering the sugars and empty calories they contain.
Of course we all know that the rise of the school vending machine is purely coincidental with rising rates of youth obesity, obesity related diseases such as adult onset diabetes, and learning disabilities such as ADD and ADHD. These things have nothing to do with giving children as young as first grade — with the judgment of children — unfettered access to all the soda and candy they can afford to stuff in their mouths. How could it be otherwise?
It is furthermore painfully obvious that students are a captive audience. If only Coke is available, students will drink Coke. If only Pepsi is there, then Pepsi is the drink of choice. If this is in opposition to what is available at home, so be it. Branding at its very worst. And that is before considering that vending machine snacks may be keeping students from eating the theoretically more balanced lunches available in the cafeteria. Theoretically. Go ahead and Google up “school lunches” and you will likely find dozens of menus in the first 3 pages of links. Decide for yourself whether you consider the meals nutritious and balanced.
Of course the reason vending machines are popular in schools is the same reason you will find them in apartment complexes and shopping malls and a hundred other places: revenue. The companies that place vending machines, as you may or may not know, pay a portion of the proceeds for the privilege of placing a sure money-maker. In an age of schools which believe they are poorly funded, this revenue may make the difference between a bare-bones no-nonsense education ad the availability of extracurricular activities. Some cynics suggest that our schools are in much more dire need, making this revenue the difference between ancient outdated textbooks and new ones.
The school day is the one chance some kids have to eat anything approaching a balanced meal, whether because of parental lack of interest of parental lack of money. Vending machines in schools undermine that ideal. To sell that dream in return for a few hundred dollars is unconscionable.