Or, Blog Naked.
According to my user profile, I have been a member of BlogHer for 2 years and 20 weeks. I have also apparently posted 5 times there in the last year. I have cross-links to and friendships with many BlogHer members, including one of the founders. I have supported several of their initiatives, including their maternal health campaign.
Here’s the thing. BlogHer was conceived back in 2005 with a “mission to create opportunities for women who blog to pursue exposure, education, community and economic empowerment.” The idea was to be one vast commons for women who write blogs: we could find one another; we could learn from one another’s writing styles; we could share information that perhaps the male half of the blogosphere didn’t care about; we could join together on issues of mutual importance.
They got big, and they got important. Conference keynoters are women you have heard of. The conferences themselves are among the biggest blogging conferences anywhere, with meetings both in major American cities and Second Life* — both versions of the current conference are sold out. They are considered by some to be THE most influential womens voice in blogging today. They are a Fast 50 contender over at Fast Company. C|Net just can’t shut up about them.
Unfortunately, vast swaths of BlogHer have become everything I dislike about many womens magazines. Horoscopes (even if I believed in Astrology, the idea that any one reading can be applied to one out of every 12 people is ludicrous). Fashion. Mommyblogging. The only thing missing is 83 cover stories about sex and “pleasing your man”.
Just a couple of days ago, they announced a huge, huge, partnership with iVillage. Huge, as in it includes $5,000,000.00 in venture capital. Oh wait, once you add in existing investors, it’s somewhat more than that. Good for you, ladies. That’s awesome! No really, I’m happy for you.
But here’s my problem. Many people see this as acknowledging the economic power of women. I see it as condescending to women. Do you think iVillage wants our voices, or our wallets? When C|Net (yes, C|Net again) points out that “On the tech conference circuit, Yahoo, Microsoft and Google are the typical deep-pocketed sponsors. But when the tech is geared toward women, the pockets are those of Chevrolet, Macy’s, and K-Y Jelly,” I wonder why Yahoo and Google don’t think it is worth talking to us! Lots of food there, and plenty of other “communities.” As I look through the official list of sponsors, I notice the “tech” company that gave the most money is Nintendo! Microsoft actually is there, along with HP and Intuit, at one of the lower levels.
Sorry, I don’t think I want to attend a conference sponsored by K-Y Jelly. Unless, of course, it’s clothing optional. Ok, not even then, but it would be a more interesting and appropriate event for K-Y to sponsor.
No “in closing” today. I hope nobody is dissapointed.
* I actually suggested running the parallel online conference in IRC or even AIM. My rationale was that being text formats, they had very low system requirements, low bandwidth requirements, and had free downloadable clients. But glitzy and fun won out over cheap and easily accessible. Maybe I should have mentioned it was easier to hide what you were doing from your boss?