Recently, I received two ads for two different hospitals, and of course their emergency departments.
The first hospital’s ad arrived in the mail. It included a map, labeled “You’re only 6 miles from EXPERT ER CARE,” and the actual route I would need marked with a nice bold, blue line. Oh thank goodness, otherwise I might have had no idea how to get to that big hospital building clearly visible just off the freeway.
The second hospital left a card hanging on the door hyping how close they were. It included a refrigerator magnet with “IN CASE OF EMERGENCY,” the address (including which freeway exit to take), a phone number, and even a web address. Because when you are having a medical emergency, you really want to check their website before going to the hospital. Right?
Now here’s the problem: to get to either hospital, I have to drive by a third hospital that is probably within walking distance of my home. Well, maybe not walking distance if I am having a medical emergency. Heck, the kids who hung the magnet on my door probably drove past the third hospital as well. Why on earth would I go to a hospital that is further away if I actually need the services of an emergency department? In a medical emergency, I need help now, not 6 miles from now.
The point is that both hospitals completely wasted money printing and delivering advertising to me. That money didn’t help a single patient. That money didn’t pay for a single doctor, nurse, medical assistant, or even janitor. That money didn’t buy any medical equipment or medications. That money didn’t keep the lights on in an operating room. That money didn’t even line the pockets of a hospital executive… unless his wife owns a printing company.
Cutting worthless ads won’t solve the issue of health care costs, but it’s a painless first step.
In Closing: Coming together online; frugality; and here’s some bonus health and health insurance links.
USA Today tells us that thanks to patient surveys, hospitals are kissing our butts:
Special air-blowing vests keep patients warm pre-surgery. Private rooms are the norm. Staffers regularly check in with patients to anticipate their toilet and showering needs to cut down on call-light usage. Patients are given clear discharge instructions. Cleaning is no longer done at night. Patients are taught the difference between “pain-free” and “pain-controlled.”
Amenities such as free lattes and valet parking are not new to hospitals. They began offering them years ago in a high-stakes fight to lure patients. However, what hospitals are doing now is, for the most part, tailored to the survey questions they know patients will be asked.
“The problem is America is a free-market economy,” [Rajesh Balkrishnan of the University of Michigan] said. “We need to give patients a way to speak on what they think about health care, what works for them, how health care professionals work for them, because those factors go into determining whether treatments are successful.”
I don’t think any of us have a problem with the idea that they are trying to make a hospital stay a more pleasant experience. It’s hard to recover from whatever when there is too much noise to rest, for example. It’s great that staff is making a better effort at explaining what’s going to happen. Anticipating needs? Well that is mighty fine customer service. However, I think now we are starting to go too far.
For one thing, who the heck is paying for these valets, lattes, and pre-surgery warming vests? In the end, you and I are through higher premiums and taxes. Could we perhaps make do with a clean blankie and a coffee maker?
Second, all this nonsense loses sight of Reality. In Reality, people choose a hospital based on two factors and only two factors: What hospital will my insurance company pay for? or What hospital is closest to the site of the accident? The overwhelming majority of people don’t have the luxury of saying “General Hospital has a better record of surgical outcomes” or “St. Elsewhere has free espresso drinks!” Let’s stop pretending that any of this is considered by Joe and Jane Average when Joe’s having chest pain.
Speaking of Reality, I understand that Obamacare means more insured patients means more demand for physician services. But where exactly does Stacy think she’s going to find doctors for that medical office space she’s trying to rent out?
In Closing: it would be nice if reporters would actually read scientific studies before telling us what they say; light up crosswalks; they had to get water from somewhere; college readiness may be more than academic skills; some taxes are going up regardless of what gets decided about the fiscal cliff (at this point I’m mighty tempted to say let’s just go there and watch the backpedaling); OBEY; and the ultimate helicopter parents.
Once upon a time, there was a divine, weaving princess. She spent much time weaving, and was sad that it left her no time for love. So her father arranged for her to meet the cow-herder of the stars. They immediately fell in love and spent all their time together. However, this meant the divine clothes for the stars went unwoven, and the cows roamed all over the heavens as each of the lovers neglected their jobs. Her father had no choice but to separate them with the Milky Way. They are only allowed to meet one day a year — the seventh day of the seventh month — and then only if she’s done with her work.
In closing: can we just admit that the TSA’s job is to make us do what we’re told?; let’s ignore the fact that most of us choose a hospital based on what our insurance will cover or what’s closest to the accident; recycling; Bond, James Bond; ha; careful when you write a resume; fat; “could” is the important word; just what I don’t need; maybe if people would read; good luck explaining that to your insurance agent; and Cowboys and Indians.