You think it costs big money to fuel up a full-sized SUV? Imagine what it costs to fill the tanks on an airplane!
If you have the occasion to look at the back cover of Forbes’s Investment Guide Special issue, you will notice a full-page ad for Dassault Falcon, a manufacturer of small jet aircraft. The ad features rusting antique gas pumps and the all-capitals tagline “GET 20-60% MORE MPG AND LEAVE THE COMPETITION BEHIND.”
Yeah, that’s right. Luxury jets being promoted on the basis of fuel efficiency. Things are tough all over, eh?
It will be interesting to see how this same issue plays out between the world’s two largest makers of commercial jet aircraft, Boeing and Airbus.
saw a program talking about cruise ships; the one featured carried 720.000 gallons of fuel and burned eight thousand per day! Reminds me of a Kurt Vonnegut story about a planet whose inhabitants found a way to extract time from things. Made extravagant shows of being able to easily burn the precious resource…