Back in February, I said this:
Recently, people have been having a lot of success losing weight on a gluten free diet. It worked because people on these diets knew they couldn’t eat cookies, candies and cakes. They know that they have to look carefully in ingredient lists for things that might contain gluten, and for some of them this is a matter of life and death. Now I see “gluten free bakeries” and all kinds of chemistry lab crap labeled “gluten free” and I see the end of gluten free dieting on the horizon.
Now, Domino’s Pizza wants a slice of the action: Gluten Free Pizza.
Well, sort of.
First and foremost, even the CEO points out that they will be baked right alongside the gluten-containing pizzas. For pity sakes, there’s gluten all over a pizza shop. There is no guaranty that these pizzas will in fact be gluten free by the time they reach your home. I find it unlikely they will be. So right off the bat, we know that this product is not aimed at people with a genuine gluten sensitivity or Celiac Disease. If you really must avoid gluten, you really must still avoid these pizzas.
Second — and of great importance to the kind of people who think they are eating healthier by avoiding gluten — I can’t find a word about what this gluten free crust is made of. Not wheat, obviously. What kind of flour is involved: soy, almond, tapioca? Sawdust? The fact that they won’t come out and say “made from wholesome [insert foodstuff here] flour” makes me suspect that this is just another chemistry lab experiment, for which they will charge an additional $3.
If you really are craving pizza and really don’t want to (or can’t!) eat gluten, you really need to check out this review of alternative homemade pizza crusts. Many are vegetarian. A few are vegan.
Follow Up: The Benevolent Beastie.
In Closing: public banking?; Body by Marilyn; black holes; Empire State Building goes green (and saves money); Buffett says to pay attention to more than the news; losing weight can prevent and sometimes even cure diabetes; truth; and interest rates.